An SSL certificate keeps you and your customers safe by protecting the information that's flowing to and from your website. It encrypts names, addresses, passwords, account and credit card numbers and more so hackers and other online criminals can't read them.
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An SSL certificate serves as an electronic "passport." It establishes the website's authenticity and credibility and enables the browser and Web server to build a secure, encrypted connection.
Credibility is established by checking the digital certificate, which includes:
Once a visitor is on an SSL-protected page, the following visual indicators appear to show them that your site is secure and to give them the confidence to proceed: